The Carmen Detroit Opera House - A Hub for Young Professionals to Connect and Enjoy the Arts

In recent years, the Michigan Opera Theatre's (MOT) Access events have been a huge success, with two sold-out performances of 'Alvin Ailey American Dance Theater' and 'Carmen' drawing in crowds of young professionals. This innovative program was launched by Public Relations Coordinator Rebekah Johnson in 2008, with the goal of creating a deeper connection between the Opera House and MOT.

Johnson developed Access to sell single tickets at a reduced cost - $20 for main floor seating instead of the usual $89 - specifically targeting individuals aged 18 to 45. The idea was to break down the barriers that often prevent young people from attending cultural events, and to bring them back to the Opera House more frequently.

But Access is more than just a ticket-buying program. It also includes an included post-show cocktail reception where young professionals can mingle with their peers, artists, and David DiChiera, the founding general manager of the MOT. This unique opportunity allows attendees to network and build relationships with like-minded individuals who share their passion for the arts.

Johnson's plan has been a resounding success, with many young professionals returning year after year to experience the thrill of live opera and dance performances. And it's not just the performances themselves that draw them back - it's the sense of community and belonging that they feel at the Detroit Opera House.

For Rebekah Johnson, who came up with the idea for Access, there is no better place than metro Detroit to make a difference in the arts scene. She loves the sense of camaraderie and collaboration that exists among local artists and arts organizations, which feels like a close-knit family.

The MOT's annual BravoBravo fundraising gala has long been a popular event among young professionals, with many attendees returning year after year. But Access has taken things to the next level, providing a more affordable and inclusive way for young people to experience the Opera House and MOT productions.

As the MOT continues to innovate and evolve its programming, it's clear that Access will remain at the heart of its efforts to engage and inspire young professionals. With its unique blend of reduced-cost tickets, networking opportunities, and post-show receptions, Access is the perfect way for young people to connect with each other and the arts in a meaningful way.

In short, the Carmen Detroit Opera House is more than just a beautiful building - it's a vibrant hub of artistic expression and community engagement that has something for everyone. And with Access leading the way, it's clear that this iconic venue will continue to thrive and flourish for generations to come.

Carmen detroit opera house